How much should I spend?

The advice "three months' salary" is a good place to start, but it's not "written in stone". You can spend less and still find a terrific ring, or you can spend more and splurge on size or quality. The only "correct" amount is what fits your budget.

How can I get the most for my budget?

Get more bang for your buck with these money-saving tips: Save on carats. A diamond jumps in price whenever it passes a carat threshold. Therefore, you can save money by purchasing a .98 carat diamond instead of a 1 carat diamond. Visually, the difference is negligible. Save on clarity. By going a little shy, you can get a significant cost savings. Most inclusions are not noticeable to the eye anyway. A VS diamond, for instance, provides excellent value, with no noticeable difference to the unaided eye from a VVS diamond. Save on color. Against darker skin tones, a slightly yellower diamond will still look fairly clear and bright. This strategy may not work if your bride-to-be has a pale complexion. If that's the case, lean toward a colorless or upper-range near-colorless stone. Also, the metal color makes a difference. A yellower diamond will look brighter in a yellow gold setting than it will in a white gold setting.

How are diamonds certified?

Certification is your independent verification that all the other Cs you've pondered so carefully really do measure up to their stated standard of quality. Certificates are issued by several agencies employing highly trained gemologists to provide an unbiased and accurate evaluation of the diamond. These gemologists scrutinize each stone to analyze its dimensions, clarity, cut, color, finish, symmetry, and other details. Select diamonds purchased from Amazon are certified by the American Gem Society Laboratories (www.agslab.com), the Gemological Institute of America (www.gia.org), or the International Gemological Institute (www.igiworldwide.com) and come with a certificate.

Are your diamond "Conflict Free"?

The Diamonds supplied by us are from legitimate sources not involved in funding conflict and in compliance with UN resolutions.  This guarantee is based on personal knowledge and or written guarantees provided by the Diamond suppliers. 

Are sapphires Heat Treated?

All Sapphires are heat treated in an industry-wide accepted permanent manner.

Gordon Clark